Laura Aldous


Laura started her working life in the financial industry, but after having a career break to travel the world and pursue her love of exploring new places, she decided to head back to studying and embrace her creative side. While completing a BA in Surface Design at LCC, University of the Arts London, she realised her true calling lay in trend research, concept development and colour, inspiring her to start a career in trend forecasting.

A member of the USP team from the beginning, Laura now manages the colour, print and materials division, as well as working on lifestyle content and macro trends. She also runs live industry projects with universities. Laura is a keen researcher and innovator, with a passion for popular culture and the wider realms of art and design.

USP: True Virgo and leopard print obsessive.