USP Loves

So fashion month is over and almost all our runway analysis reports are live. Lots of low key looks, an emphasis on tailoring and…

The main topic of conversation in the USP studio last week has been the Netflix adaptation of David Nicholls’ best seller One day. Is…

Pink skirts, pink dresses, pink power suits, pink heart-shaped sunglasses and cute everything, were just a few of the looks that defined Barbiecore in 2023….

  New year, new you and all that rubbish. Are you doing dry January, committed to fasting at least two days a week and…

I don’t generally like rules and brought my kids up saying “the rules are there are no rules”, there were rules of course, I’m…

With colour at the heart of everything we do, we look beyond the obvious for ideas and this month art, interiors, design and travel…

Story telling through style is something we creatives do on a daily basis. Ever since I was a junior designer at Topshop, I’ve used my…

Have you ever felt like the Metaverse is light-years away from becoming a reality? It’s actually closer than you might imagine, and not as complex as…

Back in April’s USP Loves #5, I wrote about how I thought the Quiet Luxury/Stealth Wealth trend was the new status symbol/label for those who were…

Fashion influencers love clothes, talk about clothes, wear clothes and consequently inspire people to buy clothes, making huge amounts of money for brands and…

From a rise in online shopping, home-made shoots on iPhones, to avatars on catwalks, the pandemic seemingly forced a  revolution in the fashion industry…

Another day another trend name. In the past month we have had #courtcore (Gywnnie’s court outfits were both #courtcore and #quietluxury) #barbiecore (Margot Robbie…

Trend forecasters love a made-up word. Rurban, Metrosexual, FONO (fear of being Normal) etc. etc. you name it, we have re-named it. So, it…

As we all know, nostalgia plays a huge part in fashion, with every generation thinking they have discovered something new. Meanwhile, those who lived-a-look…

As we hurtle towards the end of the year, overwhelmed with present buying, Christmas parties and end of year admin, I thought we would…