USP LOVES: A SENSE OF PLACE
For decades desirable holiday destinations have been southern: Ibiza, Provence, Tuscany, the Greek islands, California etc etc. But as the endless sunshine and rising…
USP Loves
USP LOVES ISSUE 42: WINNING HEARTS, NOT JUST MATCHES – THE CULTURAL POWER OF SPORTSWEAR
Full disclosure: I’m not a sports fan. There, I’ve said it. Not bothered, don’t care and not particularly interested in football. Growing up in…
USP LOVES ISSUE 41: WHERE HAS ALL THE CREATIVITY GONE
One of my favourite activities is arranging things. It could be anything – flowers, jars of pasta, pots in the garden or my vast…
USP LOVES ISSUE 39: LOOKING BACK IS NOT HOW INNOVATION HAPPENS
“Fifteen years ago, the internet was an escape from the real world. Now, the real world is an escape from the internet.”Noah Smith How…
USP LOVES ISSUE 38: GOING UP (& DOWN) IN 2026
GOING UP Using reality to escape the internet Humans – emotional not artificial intelligence Finding joy – IRL Choirs – singing is self care…
USP LOVES: ISSUE 37
Every year around now, the USP team start to gather together festive inspiration in order to forecast for next Christmas. Such is the life…
USP LOVES ISSUE 36: IS LIFE THE ULTIMATE ACCESSORY?
Back in the day mundanity was mundane, breakfast was breakfast, our pets were our pets, and our daily commute was well – boring actually…
USP LOVES ISSUE 35: LESS SCROLLING MORE DAY DREAMING
There was a time when I had a husband, two children, a dog, two cats, a job and wrote a blog every other day….
USP LOVES ISSUE 34: HOME IS WHERE THE HEART IS
When my daughter was young, her friends’ parents seemed to fall into two camps: the journalists and creatives, and the social workers and charity…
USP LOVES ISSUE 33: SO IS TREND FORECASTING JUST VIBES?
A recent post on Instagram from the UK’s leading global fashion education platform and creative network @1granary posed the question, “Trend Forecasting: Science, scam…
USP LOVES ISSUE 32: THE CONCEPT OF COOL
As a trend forecaster, I’m often asked, “What’s the latest colour? What’s trending? What’s cool right now?” My usual response is “Whatever you like – that’s…
USP LOVES ISSUE 31: IN PRAISE OF HIGH STREET DESIGNERS
Times are hard in the fashion industry, consumers are overwhelmed with choice, manufacturing costs continue to rise, china continues to dominate fast fashion…
USP LOVES ISSUE 23: FASHION-TAINMENT
Despite the fact I have probably been working on it for the past year and have a pretty good idea of what’s coming, I…
USP LOVES ISSUE 21: TOXIC AGE
Last week I spoke at the Future Friends breakfast meet up here in London. Future Friends is a global community dedicated to helping its…
USP LOVES ISSUE 19: TIMING IS EVERYTHING
For the majority of my career, one overriding question has featured in almost every design meeting: “What’s the right timing for a new look?”….
USP LOVES ISSUE 18: POWER DRESSING & DOES IT MATTER?
Ask anyone in my family and they will tell you when it comes to politics I have quite a few opinions. Not least is…
USP LOVES: ISSUE 17 – THE FUTURE OF FASHION
At our recent event I had some interesting conversations with designers in industry that have either gone freelance or set up their own businesses….
USP LOVES: ISSUE 16 – HAS FASHION REACHED PEAK NARRATIVE?
So fashion month is over and almost all our runway analysis reports are live. Lots of low key looks, an emphasis on tailoring and…
USP LOVES: ISSUE 15 – #YEARNING
The main topic of conversation in the USP studio last week has been the Netflix adaptation of David Nicholls’ best seller One day. Is…
USP LOVES: ISSUE 14 – THE YEAR OF THE GIRL
Pink skirts, pink dresses, pink power suits, pink heart-shaped sunglasses and cute everything, were just a few of the looks that defined Barbiecore in 2023….
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