USP LOVES ISSUE 23: FASHION-TAINMENT
Despite the fact I have probably been working on it for the past year and have a pretty good idea of what’s coming, I…
USP Loves
USP LOVES ISSUE 21: TOXIC AGE
Last week I spoke at the Future Friends breakfast meet up here in London. Future Friends is a global community dedicated to helping its…
USP LOVES ISSUE 19: TIMING IS EVERYTHING
For the majority of my career, one overriding question has featured in almost every design meeting: “What’s the right timing for a new look?”….
USP LOVES ISSUE 18: POWER DRESSING & DOES IT MATTER?
Ask anyone in my family and they will tell you when it comes to politics I have quite a few opinions. Not least is…
USP LOVES: ISSUE 17 – THE FUTURE OF FASHION
At our recent event I had some interesting conversations with designers in industry that have either gone freelance or set up their own businesses….
USP LOVES: ISSUE 16 – HAS FASHION REACHED PEAK NARRATIVE?
So fashion month is over and almost all our runway analysis reports are live. Lots of low key looks, an emphasis on tailoring and…
USP LOVES: ISSUE 15 – #YEARNING
The main topic of conversation in the USP studio last week has been the Netflix adaptation of David Nicholls’ best seller One day. Is…
USP LOVES: ISSUE 14 – THE YEAR OF THE GIRL
Pink skirts, pink dresses, pink power suits, pink heart-shaped sunglasses and cute everything, were just a few of the looks that defined Barbiecore in 2023….
USP LOVES ISSUE: 13 – HOW TO EMBRACE WINTER
New year, new you and all that rubbish. Are you doing dry January, committed to fasting at least two days a week and…
USP LOVES: ISSUE 12 – MEANINGFUL CHRISTMAS
I don’t generally like rules and brought my kids up saying “the rules are there are no rules”, there were rules of course, I’m…
USP LOVES: ISSUE 11 – OUT & ABOUT
With colour at the heart of everything we do, we look beyond the obvious for ideas and this month art, interiors, design and travel…
USP LOVES: ISSUE 10 – REAL LIFE STORY TELLING
Story telling through style is something we creatives do on a daily basis. Ever since I was a junior designer at Topshop, I’ve used my…
USP LOVES: ISSUE 9 – NEWS FROM THE METAVERSE
Have you ever felt like the Metaverse is light-years away from becoming a reality? It’s actually closer than you might imagine, and not as complex as…
USP LOVES: ISSUE 8 – AUTHENTIC QUIET STYLE
Back in April’s USP Loves #5, I wrote about how I thought the Quiet Luxury/Stealth Wealth trend was the new status symbol/label for those who were…
USP LOVES: ISSUE 7 – THE PROBLEM WITH INFLUENCERS & FAST FASHION
Fashion influencers love clothes, talk about clothes, wear clothes and consequently inspire people to buy clothes, making huge amounts of money for brands and…
USP LOVES: ISSUE 6 – RESORT SHOWS, NECESSARY OR INDULGENT & UNSUSTAINABLE?
From a rise in online shopping, home-made shoots on iPhones, to avatars on catwalks, the pandemic seemingly forced a revolution in the fashion industry…
USP LOVES: ISSUE 5 – QUIET LUXURY
Another day another trend name. In the past month we have had #courtcore (Gywnnie’s court outfits were both #courtcore and #quietluxury) #barbiecore (Margot Robbie…
USP LOVES: ISSUE 4 – A/W 23/24 CATWALK EDITION
This week we presented our thoughts on the Catwalk Shows for the A/W 23/24 season. It looks like it’s going to be an exciting…
USP LOVES: ISSUE 3 – THE MYSTERIOUS WORLD OF GEN Z
Trend forecasters love a made-up word. Rurban, Metrosexual, FONO (fear of being Normal) etc. etc. you name it, we have re-named it. So, it…
USP LOVES: ISSUE 2 – NOSTALGIC FASHION
As we all know, nostalgia plays a huge part in fashion, with every generation thinking they have discovered something new. Meanwhile, those who lived-a-look…
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