
Gen Z


USP INSPIRE: SHERBET
Be inspired by a saccharine palette of Lemon Sherbet, Peach Sorbet, Sugared Lilac and Peppermint, combined with Latte and a pop of Candy Pink.

COPENHAGEN FASHION WEEK S/S 24: PALE PINK
Be inspired by Blossom Petal, a subtle reinterpretation of the popular Barbie pink hue, taking centre stage at Copenhagen Fashion Week.

COPENHAGEN FASHION WEEK S/S 24: LEMON SHERBET
One of the dominating shades spotted from the recent Copenhagen Fashion Week includes Lemon Ice, a wearable pastel Yellow hue perfect for Spring Summer.

USP INSPIRE: CHANEL 2.0

USP INSPIRE: CHANEL 2.0
Chanel makes a comeback, elevating their classic style to conform with the latest ‘quiet luxury’ trend. Be inspired by a subtle twist on the…

A/W 24/25 MACRO UPDATE: PIONEER

LIFESTYLE MATERIAL & SURFACE UPDATE: SOFT DIGITAL

USP LOVES: ISSUE 7 – THE PROBLEM WITH INFLUENCERS & FAST FASHION
Fashion influencers love clothes, talk about clothes, wear clothes and consequently inspire people to buy clothes, making huge amounts of money for brands and…

ONES TO WATCH 2023: FASHION BRANDS

A/W 24/25 MACRO: THE FUTURE CONSUMER

A/W 24/25 MACRO: PIONEER

A/W 24/25 MACRO: INTERLUDE

LOOK AHEAD TO 2023: PODCASTS

S/S 24 MACRO UPDATE: RESONATE

NEED TO KNOW: DENIM

USP LOVES: ISSUE 2 – NOSTALGIC FASHION
As we all know, nostalgia plays a huge part in fashion, with every generation thinking they have discovered something new. Meanwhile, those who lived-a-look…

S/S 24 MACRO UPDATE: DYSTOPIA

PACKAGING: JULIE CONTRACEPTION
New contraception brand, Julie, aims to demolish the stigma, misinformation and barriers of accessibility around the morning after pill for upcoming generations. Their vibrant…

LIFESTYLE: SEED BRKLYN
Recently launched in late October, SEED Brklyn is a multi-functional space offering a coffee shop, art gallery, retail space and NFT experience. The interiors…