Blues
MAGAZINE: BLUE SINDROMS
Sindroms is an annually printed magazine, with curated content based on specific colours, with an aim to immerses its readers in the feelings…
USP INSPIRE: ILLUSTRATED STYLE
Be inspired by loosely drawn lines, naive impressions, sketchy marks and hand painted colour blocking. A palette of rich conker brown, milk chocolate, pastel…
EDITORIAL: COLOUR ME BLUE
We love this shoot by Felix Yuen for Sicky Mag. Styling is by Marchel Eang, make up by Jenni Li and hair by Patrick…
S/S 23 COLOUR
A/W 22/23 KEY COLOUR UPDATE: BEYOND LIMITS
A/W 22/23 KEY COLOUR UPDATE: HEALING ELEMENTS
USP INSPIRE: ELEVATED FUNCTION
Be inspired by a clean and functional mood, with high performance, sports separates, elevated essentials and motivational messages. A palette of sporty yet feminine…
A/W 22/23 MID-SEASON COLOUR UPDATE
A/W 22/23 COLOUR
USP INSPIRE: LOVE IS IN THE AIR
Be inspired by hearts and flowers in unexpected colour combinations, psychedelic patterns, bold graphics and exciting collaborations. Featuring a palette of traditional Valentines red…
A/W 22/23 MENS CATWALKS: KLEIN BLUE
Bold blues continue from S/S 22 as a commercial fashion colour for monochrome styling, outerwear, tailoring and knits.
USP INSPIRE: NEW YORK RETRO
Be inspired by a 1950’s retro mood, with polo shirts and high-waisted trousers for men, ruffles for women, and a fresh twist on Mid…
USP INSPIRE: CUT-OUT COLLAGE
Be inspired by appliquéd, knitted and printed abstract shapes on clothing, blocks of colour for beauty and collaged and interior products. A palette of…
PRE-FALL 22: POWDER BLUE
Pale chalky blues are both warm and cool, working across all garment types to offer a wearable alternative to pastel pink.
PRE-FALL 22: KLEIN BLUE
Bold electric blue continues with saturated colour, tactile fabrications and head to toe looks.
A/W 22/23 MENS CATWALKS: BRIGHT TURQUOISE
Mid-tone greenish-blue shades of aqua and jade are saturated and bold, yet wearable – creating a colour statement for outerwear and casual wear.
USP INSPIRE: COCONUT GIRL
Be inspired by a nostalgic, surf mood, with Hawaiian hibiscus prints for clothing and beauty, and dolphin, shell and palm tree motif jewellery. Featuring…
USP INSPIRE: NEO EXPRESSIONISM
Be inspired by freestyle, colourful hand drawn motifs and prints onto fashion , accessories and lifestyle products. Colours include vivid orange, bold navy and…
A/W 22/23 MENS CATWALKS: BLUE CHALK
Pale powdery blues provides a seasonless colour in matte and sheen fabric finishes. Ultra pale denim washes are key.
