
Macro Big picture lifestyle directions and cultural influences that drive the future consumer


A/W 25/26 FUTURE CONSUMER FILM
Our A/W 25/26 Future Consumer Film highlights key profiles we believe will be influencing global behaviours and attitudes in years to come… Put on…

A/W 25/26 MACRO FILM
Our A/W 25/26 Trend Film is designed to inspire the creative process and stimulate ideas for the new season. Put on some headphones, sit…

A/W 25/26 FUTURE CONSUMER: THE MIDDLESCENT

A/W 25/26 FUTURE CONSUMER: THE MINI GROWN-UP

A/W 25/26 FUTURE CONSUMER: THE NEW ROMANTIC

A/W 25/26 FUTURE CONSUMER: THE SUPERSTAR

A/W 25/26 FUTURE CONSUMER: THE NEO LUDDITE

A/W 25/26 FUTURE CONSUMER: THE AUGMENTER

A/W 25/26 MACRO

A/W 25/26 MACRO: FIRST THOUGHTS

S/S 25 FUTURE CONSUMER UPDATE: THE DIGITAL DREAMER

S/S 25 FUTURE CONSUMER UPDATE: THE INDIVIDUALIST

S/S 25 FUTURE CONSUMER UPDATE: THE REALISTIC ACTIVIST

S/S 25 FUTURE CONSUMER UPDATE: THE DARK HORSE

S/S 25 FUTURE CONSUMER UPDATE: THE SAFETY SEEKER

S/S 25 FUTURE CONSUMER UPDATE: THE FUN ENTHUSIAST

SHEFFIELD HALLAM: STUDENT LIVE BRIEF 2023

NEED TO KNOW: SPORTSCORE

S/S 25 FUTURE CONSUMER FILM
Our S/S 25 Future Consumer Film is designed to inspire the creative process and stimulate ideas for the new season. Put on some headphones,…