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USP Inspire July 8, 2025 USP LOVES ISSUE 32: THE CONCEPT OF COOL As a trend forecaster, I’m often asked, “What’s the latest colour? What’s trending? What’s cool right now?” My usual response is “Whatever you like – that’s…
USP Inspire September 1, 2025 USP LOVES ISSUE 34: HOME IS WHERE THE HEART IS When my daughter was young, her friends’ parents seemed to fall into two camps: the journalists and creatives, and the social workers and charity…