Half Magic Beauty, new brand from the make-up gurus behind cult TV show Euphoria, creates vegan and cruelty-free products designed to be inclusive for all, from make-up experts right through to beauty beginners. Tapping into the dreamy aesthetic they popularised on the show, their palettes combine intensely saturated pigments in bold mattes with multidimensional shimmers. They say; “Create your deepest dream self. Be strange, be beautiful, be absolutely and unapologetically you – because “normal” means nothing.”