Glossier have added a new Lavender Balm Dotcom salve to their range this month, transporting wearers to a place where lavender fields, flowers and joy are in bloom. To celebrate the launch they have also released lavender themed merch, including a hoodie and their first pair of G logo socks.
Glossier updating their iconic Millennial pink branding and teaming up with Olivia Rodrigo illustrates how they are using colour to appeal to a new generation. Lavender Scent was also forecasted as one of our key colours for the S/S 22 season.