USP Inspire July 15, 2024

USP INSPIRE: FEATHER FRENZY

Loewe Men's S/S 25

Louis Vuitton A/W 24/25

David Koma Pre-Fall 24

A/W 25/26 NYFW: NEED TO KNOW

Forget NYFW, all anyone could talk about this week was Kendrick Lamar’s Super Bowl jeans. We were hooked on all the theories. memes and…

USP Inspire May 28, 2024

For the majority of my career, one overriding question has featured in almost every design meeting: “What’s the right timing for a new look?”….

USP Inspire April 22, 2024

At our recent event I had some interesting conversations with designers in industry that have either gone freelance or set up their own businesses….