French-Canadian creative director and designer Willo Perron has imagined the new Skims pop-up store at the Rockefeller Center, New York City. To release their new swimwear collection for S/S 23, Perron took inspiration from the human form, where “there’s never a hard or perfect angle”. The installation also references pool tiles and moulded plastic furniture of the 60s and 70s, decked in a warm hue of Forget Me Not.
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01 Willo Perron x Skims Pop-Up NYC
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02 Willo Perron x Skims Pop-Up NYC
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03 Willo Perron x Skims Pop-Up NYC
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04 Willo Perron x Skims Pop-Up NYC
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