USP Inspire May 8, 2023

USP INSPIRE: COASTAL COWGIRL

USP LOVES ISSUE 19: TIMING IS EVERYTHING

For the majority of my career, one overriding question has featured in almost every design meeting: “What’s the right timing for a new look?”….

USP Inspire April 22, 2024

At our recent event I had some interesting conversations with designers in industry that have either gone freelance or set up their own businesses….

USP Inspire February 7, 2025

Another week another dramatic headline (or clickbait?) Trends are dead, basic is back and personal style is in. We’ll get our coats then. Outlander…