Anrealage stunned spectators at their A/W 23/24 womenswear catwalk show at Paris Fashion Week, using futuristic materials which are able to change colour when exposed to UV rays. Pushing photochromic technology to new levels, the brand developed new innovations for materials to adapt to the intensity of natural sunlight. As the sunlight is ever-changing, the colours are constantly shifting. When taken out of the UV rays, the garments return to their original colour in around three minutes.