Jacquemus have launched a pop-up at Selfridges, London, called “Le Bleu” – a surrealistic interpretation of Simon Porte Jacquemus‘ own bathroom, where everything in the space has been coloured blue.
The experience takes over the iconic Corner Shop space and The Old Selfridges Hotel, as well as featuring a vending machine in the Mews behind the department store. Exclusive blue colourways of the label’s Chiquito and Bambino bags are available for purchase, as well as a handful of blue apparel, such as hoodies and tees.
The pop-up taps into current trends for single colour, Insta-friendly retail environments, such as the recent Balenciaga pop-up, as well as the Polar Blue Key Colour Grouping from our A/W 23/24 Colour Forecast.
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