RETAIL: BALA STORE BY RINGO STUDIO

Brooklyn-based Ringo Studio has created a pastel “playground” as the first retail space for fitness brand Bala in New York City, which includes scaled-up versions of its candy coloured weights, bands and other fitness equipment. Ringo Studio founder Madelynn Ringo, the former retail designer for cosmetics brand Glossier, says; “Organised chromatically, distinct zones immerse visitors in the colour space of the band, heightening the sense of place and identification with the brand.”

Images

  • 01 Bala Store by Ringo Studio

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  • 07 Bala Store by Ringo Studio

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