RETAIL: WOW CONCEPT STORE

WOW concept has opened its first physical store in Madrid, designed by Barcelona-based architectural bureau External Reference. Founder Carmelo Zappulla says; “Shopping malls today are in crisis. Physical stores compete with the online world and… With this objective in mind, we have designed a retail space that works like a large theatrical stage on which the elements are constantly changing.”

The interactive space uses colour to create interest, including Vivid Cornflower and Hot Raspberry – colours highlighted in our own S/S 23 Colour Report. WOW Concept also features in our S/S 23 Macro Update: Mega-Worlds.