RETAIL: HOT PINK AT BENETTON

United Colors of Benetton’s Milan store got a phygital makeover for Milan Fashion Week, alongside a new hot pink space. The brand created a series of digital, multi-sensorial activations that appeared throughout the store, as well as a similarly designed consumer journey that exists purely online.

The all-pink interiors reflect the hot pink trend seen across the recent fashion weeks, including A/W 22/23 Menswear catwalks and the A/W 22/23 Valentino collection.